Cultive
Problem
Even with cultural knowledge, it can be difficult to interpret others’ intentions and respond in unfamiliar relationships and situations.
Solution
Users respond to AI based on designed content, then compare their interpretation with the intended meaning of the situation.
A cultural learning service that helps foreign residents navigate confusing situations in Korea by practicing how to interpret and respond through conversation
Knowing the Words Doesn’t Make Relationships Easy to Read
In an unfamiliar culture, it can be difficult to interpret what someone says or does and decide how to respond. Asking directly or getting it wrong can feel even more difficult in relationships that continue over time.
Read the Situation, Not Just the Words
The same words can mean different things depending on the relationship and situation. Users identify the underlying meaning in realistic scenarios and understand why, building a framework they can apply to other situations.
Practice the Conversation Before the Real Relationship
Users interact directly with a conversational partner in a designed scenario and compare their interpretation with the intended meaning built into it. They can practice in a low-risk environment before navigating similar situations in real relationships.
Related Link(s)
Explore in More Detail
Request the full portfolio to explore the design process and outcomes in more detail.
Request
This project has received the following external recognition:
2026 Red Dot Design Award, Design Concept Winner and 2026 UX Design Awards, New Talent Nominee
This is a non-commercial conceptual design project. The ® symbol is used for visual purposes only and does not indicate trademark registration. | Third-party mockups, images, and visual materials are used for presentation and demonstration only. All rights remain with their respective owners. | AI was used to assist with research and visualization. All final design decisions, direction, and concept development were made by the designer. | No personal or sensitive data was used. All names, characters, and scenarios shown are fictional.